Meet
Family-owned, values-driven, and committed to your success.
|Our Story
MyBrand was founded in 2009 by Joe S. McEuen Jr. and Dave Helfrich out of a desire to create a company that was original in the promotional products industry. Despite the great recession, they were driven to start a company where people do good work for clients in a fun, creative, team-based manner.
“We are better and smarter as a team” became a core principle of the business. Relationships between team members, with vendors, and with clients is essential to success. MyBrand’s vision remains the same as when the business was started and can be summed up as, “growing an original team-oriented company that is fun, creative and good.”
Over the years, the ownership of MyBrand has evolved. Dave Helfrich retired and now works as an artist, and MyBrand transitioned into being family-run and operated, owned by Joe and Mary Beth McEuen.
|Our Brand
|Our Brand
“It’s All Good!®” is MyBrand’s cultural motto. Inspired by MyBrand’s UPS guy who, no matter the conditions or number of boxes, would hold up his thumb and say, “It’s All Good!®”
The Thumb Bump!™ was created when Joe and Dave were playing around with the thumbs up and did a thumbs up fist bump. Walla! The Thumb Bump!® was born. The Thumb Bump® creates a jolt of joy between two people. It is a way to spread It’s All Good!® vibes.
|Our Values
|Our Values
|Our Beliefs
Say the words, MyBrand. That's right. We are all about helping you grow your brand through creative solutions, exceptional service, and It's All Good!® Teamwork.
In a world of discord...
We believe in It's All Good!® Spirit & Energy
In a world of superficiality...
We believe in the power of connection and genuine relationships.
In a world of self-interest...
We believe that if we take care of your business, our business will take care of itself.
In a world of copycats...
We believe in being original and creative.