|MyBrand's End-to-End Process

|1. Understand

It all starts with understanding your brand. Understanding your brand is more than just an initial step – it’s a critical process that shapes everything that follows. We take it so seriously, we’ve organized the company to gain a deep knowledge of our client’s industries. 

We spend as much time understanding your industry as our own. A deep knowledge of  your marketing value chain, your brand & brand guidelines, your target market and go-to-market strategies allow us to rapidly uncover unique opportunities that can make a big difference in driving a brand impact. 

This foundational knowledge becomes the compass that guides our entire collaborative journey. This compass ensures that every strategy we develop and every solution we propose is tailor-made to set your brand apart from the crowd and drive activations, sales, and enduring loyalty. 

|2. Align

We understand that each business is unique, which is why our capabilities are always tailored to your specific needs and function seamlessly with your unique brand and operational requirements. By focusing first on your needs, we know what to do to customize our proven capabilities to fit your requirements like a glove. You can trust us to provide solutions that are both proven and customized with precision to deliver exactly what you need, when you need it.

Having collaborated with industry leaders for many years, we’ve refined our capabilities to meet the unique needs of each industry we serve. We understand that a one-size-fits-all approach doesn’t work for most sophisticated brands.

Our solutions are not only based on best practices for each industry we serve, but are also road-tested through the hundreds of programs we have successfully delivered at a global scale. This experience allows us to offer strategies that are tailored, scalable, and proven to drive a brand impact. Our expertise and proven capabilities empower you to achieve your goals with confidence.

|3. Create

Creativity is at the core of what sets us apart. We dream up innovative ideas that not only make your brand stand out but also create lasting impressions. Our goal is to craft creative solutions that captivate your audience, making them stop and say, "Wow! That’s cool!"

Whether it’s through bold campaigns, unique branding strategies, or custom product design, we bring fresh, creative ideas that resonate deeply with your brand stakeholders, fostering a powerful connection that drives loyalty and excitement around your brand.

We know that creative ideas that both Wow! And Work! takes a  powerful design approach. This happens through our Design for Impact process.

|4. Approve

Our solution proposals provide everything you need to decide—creative options, detailed visuals, pricing information, and delivery options—so you can confidently choose the best fit for your needs.

With all the information at your fingertips, you can easily evaluate and move forward with the perfect solution for your unique needs.

|5. Execute

Your peace of mind is our KPI. During execution, our seasoned project management team takes the helm, orchestrating every detail from when you place your order to when the product is delivered to the final destination.

Our mantra is “worry-free execution.” We care … we got this, so you never worry.

We utilize a proprietary technology platform that enables our entire sales and project management team to track every order. You can count on us to stay on top of your deadlines and keep you informed of progress every step of the way, providing you with complete peace of mind.

|6. Partnership

Beyond Projects

With MyBrand, it is not just about completing a project—we believe in building a partnership that provides you with a steady stream of creative ideas to help you drive sustained growth and innovation for your brand. Our approach is rooted in understanding your business and a deep commitment to your brand’s enduring success.

By fostering relationships built on trust and open communication, our partnership evolves with your needs and ensures that you consistently receive a steady stream of Wow! solutions that spark the connection that keeps your brand top-of-mind. 

At our core, we thrive on generating innovative ideas as a proactive business strategy. Unlike others who wait to be asked, we continuously brainstorm on your behalf, delivering a steady stream of creative concepts that drive sales and keep your brand alive with your key audiences. You can count on us to keep your brand fresh and ahead of the curve.

Standards of Excellence

We understand that trusted partnership is earned. Here is how we do it using our eight standards of excellence:

1. Business Reviews Ensure Partnership and Proactivity  

We schedule proactive business reviews and planning meetings at least twice a year. These meetings are designed not only to review past programs that will be renewed but also to get ahead of your marketing calendar.

By presenting strategic ideas and recommendations well before your deadlines, we ensure ample time to design the right products, capitalize on bulk orders, and take advantage of consolidated shipments—all of which save you both time and money.

2. Know Your Biz to Grow Your Biz

We believe that understanding your business is essential to helping you grow it, which is why we live by the motto "know your biz to grow your biz." We make it a priority to deeply understand your industry, attending as many client industry shows as we do our own industry shows.

This commitment allows us to stay ahead of trends, spot emerging opportunities, and gain insights that directly impact your business. With a thorough grasp of your brand and marketing ecosystem, we move fast to uncover efficiencies and suggest innovative products that drive desired sales and brand impact.

3. Trust Us to Get It Right  

From the proposal stage onward, we take ownership of your project as if it were our own. Our team dives deep into every detail, ensuring we fully understand your objectives and challenges. We explore all possible solutions, leaving no stone unturned to find the best approach for your project’s success.

We also take pride in our proactive follow-up. We know that projects can get buried in busy inboxes, so we make it our responsibility to stay on top of communication, ensuring nothing falls through the cracks and that all the deadlines are met.

4. Creative Solutions Beyond the Basics

Creativity is at the core of what we do. With a deep understanding of your brand’s identity and specific needs, we go beyond the basics to recommend products and solutions that truly differentiate your brand in the marketplace.

Our team acts as an extension of your team, working collaboratively to deliver the kind of creative "Wow" factor that elevates your brand and leaves a lasting impression on your brand stakeholders.

5. Fast Turnaround, Every Time

We respond to all client inquiries on the same day they’re received, ensuring clear communication and setting expectations on when you’ll hear back from us. Our goal is to provide quick-turn quotes that do not require artwork within 48 hours. Complex proposals are developed on or before the required deadline.

We know your time is valuable, and we make it our priority to ease your burden knowing you can count on us.

6. Problem Solvers, Not Problem Finders 

Challenges are inevitable. It’s how we handle them that sets us apart. When something doesn’t go as planned, we don’t simply tell you it can’t be done—we get to work finding a solution.

Whether it’s a time crunch or a logistical hurdle, our team is trained to think critically and creatively to resolve issues. We lay out all available options, enabling you to make informed decisions that keep the project on track while still meeting your goals.

7. Sourcing the Perfect Product

While many companies can source products, we go further by finding the “perfect” product that elevates your brand and meets all your criteria. From aesthetic appeal to budget constraints and delivery timelines, we ensure the product we recommend aligns with your vision and objectives.

Finding the perfect product takes seasoned sourcing professionals and a superb network of manufacturers and vendors. We take pride in having all of the components to find the perfect product every time.

8. Promise Management

We take promises seriously. At MyBrand, we’ve built a culture around what we call "promise management"—the practice of doing what we say we will do, when we say we’ll do it. Every team member undergoes training in this area because clear, consistent communication is critical to our success and yours.

Whether it’s a delivery date, a proposal timeline, or a project update, you can count on us to follow through with precision and accountability. This commitment to promise management is a cornerstone of the trust we build with our clients.