|Sports Teams: Fan Engagement & Revenue Generation

We're trusted by professional sports teams to deliver branded merchandise that excites fans and drives revenue.

Our partnerships with St. Louis CITY SC and the St. Louis Blues demonstrate our expertise in creating fan-focused merchandise experiences that strengthen team loyalty and boost brand visibility.

|Game Day Enhancement

Fan Engagement Promotions

Create unforgettable game day experiences with our strategically designed promotional items. From rally towels and foam fingers to noise-makers and light-up accessories, we develop custom giveaways that energize your fan base and amplify the home-field advantage. Our themed promotions can be tied to special games, rivalries, playoffs, or seasonal events to drive attendance and create memorable moments that extend well beyond the final whistle.

Sponsor Activation Products

Maximize sponsorship ROI with creative co-branded merchandise that connects sponsors meaningfully with fans. We develop unique product concepts that authentically integrate sponsor branding with team identity, creating items fans genuinely want. From co-branded tech accessories to creative consumer products, these items help sponsors achieve tangible connection points while providing additional revenue streams for your organization.

|Season-Long Fan Experiences

Season Ticket Member Exclusives

Reward your most loyal supporters with premium, exclusive merchandise packages that enhance the season ticket value proposition. Our custom-designed welcome kits, mid-season surprises, and playoff packages create additional touchpoints that make season ticket holders feel valued and connected. Each item is thoughtfully selected and designed to reflect the premium status of your most dedicated fans, helping to drive renewals and word-of-mouth promotion.

Collectible Series Programs

Keep fans engaged throughout the season with collectible merchandise series that build anticipation and drive repeat attendance. From limited-edition player figurines to commemorative cups and pins, we create collectible programs that fans eagerly anticipate. These strategic programs not only drive attendance but also create secondary market value that enhances perceived worth and strengthens fan connection to your team.

Youth Fan Development

Cultivate the next generation of fans with age-appropriate merchandise that resonates with younger supporters. From kids' clubs welcome packages to interactive items that enhance the youth game experience, our youth-focused products help develop early brand loyalty. We ensure all items meet rigorous safety standards while delivering the excitement and team connection young fans crave.

|Strategic Merchandise Programs

Custom Apparel Collections

Move beyond basic team logo shirts with our fashion-forward apparel collections that fans are proud to wear in any setting. Working with your team's brand guidelines, we develop retail-quality apparel with creative designs that appeal to diverse fan segments—from hardcore supporters to casual followers. Our collections can include everything from premium streetwear to business-casual options that allow fans to showcase their team pride in various contexts.

Event-Specific Merchandise

Maximize the impact of special events with customized merchandise that commemorates noteworthy moments. From championship runs and record-breaking achievements to stadium openings and anniversary celebrations, we create limited-edition products that capture the significance of key milestones. These exclusive items not only generate revenue but also become cherished mementos that strengthen emotional connections to your team.

Lifestyle Brand Extensions

Extend your team's brand beyond traditional sports merchandise with lifestyle products that integrate seamlessly into fans' everyday lives. From home décor and kitchen items to outdoor and recreational products, we help your team become part of fans' daily routines. These brand extensions open new revenue streams while increasing brand visibility beyond game days.

|Community Outreach Support

Charitable Initiative Products

Support your team's community impact with purpose-driven merchandise that advances charitable causes. From awareness campaigns to fundraising products, we develop merchandise programs that align with your organization's community initiatives. These products not only generate proceeds for important causes but also showcase your team's commitment to making a difference beyond the playing field.

Local Partnership Programs

Strengthen community connections through collaborative merchandise with local businesses and organizations. We facilitate creative co-branding opportunities with regional companies, landmarks, and cultural institutions to create products that celebrate your team's role in the community fabric. These partnerships create authentic local connections while expanding your brand's reach into new consumer segments.

|Case Studies

Saint Louis City SC

Our partnership with St. Louis CITY SC has focused on building excitement for the team since their inaugural MLS season. We've developed comprehensive merchandise programs including exclusive season ticket member packages, game day giveaways that set attendance records, and limited-edition items commemorating historic firsts. Our collaborative approach with their marketing team has resulted in merchandise that resonates with their passionate fan base and reinforces the team's distinctive brand identity.

St. Louis Blues

As trusted merchandise partners with the St. Louis Blues, we've created innovative programs that engage fans throughout the hockey season. From playoff activation items during their championship run to exclusive collectible series that drive fan engagement, our work supports the team's storied tradition while connecting with new generations of fans. Our collaborative process ensures each merchandise item enhances the fan experience while meeting specific marketing objectives.

Contact MyBrand to develop sports merchandise programs that strengthen fan loyalty, enhance game day experiences, and create new revenue opportunities for your team.