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Brian Crangle on why the display does more selling than anything else in the store, and what it takes to design one that actually moves product.
What does it take to turn a retail display into a reason to buy? In this episode of Thought Leaders in Innovation, Brian Crangle introduces MyDisplay and explores how display design can help brands capture attention and encourage impulse purchases.
The conversation covers the value of in-house design and engineering, three types of displays, and the practical importance of easy assembly. Brian also discusses how finding the right solution starts with understanding what a brand needs its display to do.
Brian introduces MyDisplay and discusses the role of retail displays in encouraging impulse purchases.
Brian explains the value of bringing design and engineering together to develop a display.
An overview of three display types and how the right format supports a brand's needs.
A look at designing retail displays that catch a shopper's attention.
Brian discusses why ease of assembly matters when a display reaches the store.
Brian explains why the process starts with finding the right display solution for each brand's needs.
Watch the full conversation, or choose a topic above to go straight to the part that matters most to you.