|Innovative Chiller Design Leads to Market Share Growth

Situation

MyBrand was approached with a need to create a machine that chilled bottles so our liquor client could capitalize on a new on-premise initiative to bring more cold shots to bars and restaurants.

Dream

The dream was a machine with a small footprint that would only fit the brand’s bottles which would deter competition from using the same machine.

Innovative Solution

Through a 5-month design and engineering process, an innovative chiller was developed by MyBrand. It used a thermoelectric technology with chilling sleeves that would only fit the shape of our client’s specific bottle. The temperature ensured the perfect shot would be poured every time.

Results

The solution ultimately led our client’s brand edging into their biggest competitor’s market share.