|From Waste to Win: How a Simple Display Design Solved a Major Industry Challenge

The Situation

Understanding the entire value chain of needs revealed that 50 – 75% of all displays that are sent from parent liquor companies never make it to market. Quick assembly solutions exist with magnets, but they are too expensive for the market to bear.

The Dream

MyBrand decided to get proactive in solving this problem. The dream was to create a display that was so simple and quick to assemble that distributors and field teams could build them in 30 seconds with very simple instructions. It would be a major win for the brand and for the distributors.

The Innovative Solution

The design team went to work ideating and engineering an innovative solution by building a one-piece corrugated display with a quick tab-locking system and flat folding design. It could be assembled in less than 30 seconds. And was much more cost effective and sturdy than using magnets.

The Results

The solution resulted in clients purchasing the innovative design, saving money on the design, and high rate of assembly and use of the display driving sales within their distribution channel.