|Hockey Fans from Day One: A Hospital Partnership Success

The Situation

A large hospital wanted to create a program that would promote their hospital to expectant families, create a "memorable gift" for newborns and their families, and generate social media sharing in a fun way.

The Dream

A program that generates enthusiasm from the local hockey fan base and leverages the hospital's partnership with the team.

The Innovative Solution

MyBrand, in partnership with the major league hockey team, worked with the hospital's Director of Marketing and the Director of Partnerships to develop a program that would garner significant media exposure and be something newborn families would love to participate in.

MyBrand developed a creative logo design for the program in collaboration with the major league hockey team, the NHL, and the hospital. The newborn gift set included an infant onesie, a tumbler and a gift bag. The program was exceptionally well received and gained television and in-arena exposure.

The Results

In a single year, 4,000 newborns became brand new hockey fans! The hospital committed to a multi-year program to keep the memorable gift and social media program alive and generating a positive experience for newborn families and media exposure for the hospital.